So, why do they do it? Why do publishers take the risk? Well, much like everyone else looking to make a buck in the entertainment industry, publishers are looking for TheRichestReviews.com next big thing. And, in order to get it, the will act like bullies. If your book becomes a huge commercial success, publishers will bully you into playing by their rules. Even if your work doesn’t become a huge commercial success, publishers will still bully you into Campbell biology 11th edition playing by their rules. Once they pay you that advance, they really want you to dance to their music. They push you to sell the book on their terms, not your own. They expect you to invest in your own marketing. (I’ve known authors who spent over $20,000 on marketing, when they only got a $5000 advance. That just doesn’t make any sense to me!) But, they did it because they were pressured into it by the publisher. After all the money these authors spend on marketing, the publisher makes the most off of every book sold. Most authors with traditional publishers only get $1 to $2 per a book in royalties, some times even less than that. So, if you’re thinking of pursuing a traditional deal with a traditional publishing house, just remember, all that glitters is not gold.
The Deal with Self-Publishers
Now, let’s compare traditional publishing to self-publishing.
What They Do
With self-publishing the author does and pays for everything themselves: editing, formatting, ISBN purchase, cover design, printing, distribution, marketing… all of it.
What it Costs
It used to be nearly impossible to do this without a huge investment of time and money, (at least $25,000) but now, publishing your own book is much more affordable due to advances in publishing technology (Print on Demand) technology and E-book technology, for starters. It’s still not cheap – well it can be, if you eliminate certain steps. But if you do that, you’ll probably end up with a crappy book that won’t really sell. So what’s the point? (If you hope to make money.) To do it right, you do need to spend some money, but it is something that is within reach for most professional people. (You can probably publish a print book for about $5,000 to $10,000, and you can follow up with an e-book version for a few hundred more dollars.)